THE RULE OF 27
According to marketing experts, you see only one out of every three ads put in front of you. And you take action only after you’ve seen a brand’s marketing nine times. So, it takes at least 27 impressions of a brand before a prospect even responds.

HOW CAN WE HELP??
Let’s work together to ensure each voter sees the Equal Rights Amendment in some manner 27 times before November 5th. Campaign volunteers will continue to build events, get OpEds into the papers, and we’ll kick off an epic campaign on August 26th, Women’s Equality Day.

Can you help by getting a little bling and spreading the message?